工商管理學士課程內容和教材都來源于美國管理科技大學開辦的工商管理學士課程。
本課程設計包括培養工商管理的知識及最新國際動向,特別強調實際情況的重要性。課程宗旨是培養學生分析問題,開發合適的工作程式和方法的能力。
為使學生獲得這樣的能力,本課程的教師除精通中英雙語外,並大都是富有經驗的高級工商管理學學者或顧問。
工商管理學士學位課程采用十學科型結構。 科目安排便于學生循序漸進地學習理論及實踐知識。每門課都強調國際化應用。
科目順序是從基礎科目到綜合性和高級科目漸次安排的 。在修某些科目之前,學生需要先修完并通過首五科目。例如,會計管理
(ACCT) 、財務管理 (FIN) 、企業學(ENT) 和競爭策略(BS) 均是較高級的科目。
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工商管理學士課程
Year 3 BBA program
structure:
Technical Writing
English Grammar
English Composition
Psychology I
Business Statistics I
Management Information System
Financial Management
Organizational Behavior
Project Management
Marketing Communications
Year 4 Final Year
BBA program structure:
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Mgt100 Introduction to Business
This course provides a practical overview of basic principles of business management. The course covers topics in the areas of marketing, sales, finance, accounting, business law, organizational behavior, contracting, and procurement. It provides insight into key issues businesses face and how they are run.
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Mgt300 / Mgt101 Principles of Management
This course provides students with a solid foundation in the theory and practice of modern management. Theories, concepts, and processes of both classical and modern management will be discussed. Other covered topics include: leadership, human resource management, conflict in line and staff relationships, delegation, accountability in organizations, role and types of organizational communication, ethics in business, diversity at the workplace, change and stress management, quality and innovation, operations control, international management, and technology in business.
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Mkt100 Principles of Marketing
This introductory marketing course provides students with a basic understanding of the concepts, forces, institutions, and methods involved in marketing of goods and services. Topics covered include: market research, consumer and business buyer behavior, market segmentation, target marketing, market positioning, new products development, product lifecycles, pricing, distribution, supply chain management, and ethics in marketing.
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Mgt340 / Mgt102 Legal Environment of Business
The course focuses on how the legal environment affects business operations and decision-making. The importance of critical legal thinking is emphasized throughput the course. Topics covered include: domestic and international legal environment of business, the legal and regulatory environment, ethical business management, and the Internet and e-commerce.
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Econ210 / Econ125 Economics of Managers
This course provides students with a framework in the basic principles of modern economics. Microeconomic topics covered include demand, production, costs, marginal analysis, and varying market structures. Macroeconomic topics include spending, inflation, unemployment, and international relations. The course focuses on the application of economic theories the pragmatic demands of business decision-making with applications to operations, marketing, and finance.
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Acct210 / Acct125 Accounting for Managers
This course provides a practical overview of basic principles of financial and managerial accounting. Topics that are covered include the fundamentals and terminology of accounting, basic financial statements, financial ratios, financial reporting standards, cost accounting, cost-based pricing, marginal costing, budgetary controls, overhead allocation, transfer pricing, and cost of capital. This course provides insight into the key accounting methods used and issues faced by modern businesses.
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Stat315 / Stat125 Business Statistics
This course focuses on the concepts and tools of statistics as applied to business. Topics covered include: sources and methods of data collection, descriptive and inferential statistics, basic probability concepts, properties of discrete and continuous random variables, normal and sampling distributions, confidence interval estimation, and fundamentals of hypothesis testing. The analysis of variance and regression are introduced, as well as tests of proportions.
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Fin300 / Fin100 Principles of Finance
This course introduces the student to key concepts, practices, and issues in finance. Topics covered include: capital and financial market systems, investment banking, interest rates, public offering, private placements, valuation of financial assets, investment in long-term assets, time value of money and capital budgeting techniques, break-even analysis, operating and financial leverage, capital structure, and earnings per share (EPS). This course introduces the student to key concepts, practices, and issues in finance. Topics covered include: capital and financial market systems, investment banking, interest rates, public offering, private placements, valuation of financial assets, investment in long-term assets, time value of money and capital budgeting techniques, break-even analysis, operating and financial leverage, capital structure, and earnings per share (EPS).
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Mgt495 / Mgt190 Entrepreneurship
This advanced course presents the essentials of entrepreneurship and how to start and manage successful business ventures. Topics covered include: developing entrepreneurial ideas, forms of business ownership and franchising, marketing analysis and marketing planning, advertising and promotion, financial planning and financing, developing winning business plans, operational and service planning, global aspects of entrepreneurship, leading and growing a new venture, planning management succession.
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Mgt497 / Mgt195 Business Policy
This is a capstone course that involves the application of concepts and techniques of strategy formation, implementation and evaluation. Topics covered by the course include: globalization and global issues that impinge of strategic management decisions, environmental issues, e-business, vision and mission statements, developing business policies, generic strategies, external and internal strategic management audits, choosing among alternative strategies, implementing and evaluating business policy and strategy, and integrating culture and strategy.
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修讀時間:
彈性上課模式及修讀時間,最快 1 -
2 年完成。
入學資格:
如您有意申請學習工商管理學士學位課程,請向美國管理科技大學海外合作機構提交以下資料評審:
• 副學士或文憑,或
• 其他大專學歷
聯絡我們:
Program Manager
電話: (852) 2791-1155
電郵: admin@umt.edu.hk
索取資料方法
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