UMT DBA Seminars

This is the list of seminars to be offered for the DBA program in Hong Kong. You can click on each seminar title to see the details.

Marketing in China

Marketing in China
This DBA seminar offers a chance of introducing the students the key service marketing concepts and facilitating them to have overviews with a framework of theoretical knowledge.

The theme of this seminar is entering and operating in the Chinese market. The seminar will focus on business environment analysis and investment strategies formulation and implementation.

Core topics are as follows:
Characteristics and new trends of the Chinese market
Developing students’ abilities of studying fast-moving marketing situations, in particular, China as an immature market and an emerging market as well.
Enhancing students’ skills in thinking and decision-making with marketing perspectives and insights in the complex environment.

Feedbacks from UMT DBA Seminars:

Mr. Simon Yip, DBA Aspirant
Manager, HSBC (Physical Security Services Asia Pacific)
"I have found that the DBA seminar organized by UMT was well-organized in term of time control and also the professionalism of all invited speakers, which could bring the most updated China market information and business opportunities in the seminar."

Mr. Charles Tang, DBA Aspirant
Chief Engineer, DP World Terminal
"Course Advisors have been performed an excellent jobs for the seminar and all my fellow classmates were impressive and proactive throughout the whole seminar."

Mr. C K Hung, DBA Aspirant
Associate Director, Sunbase International Properties Ltd.
"Comprehensive networking provided in last and coming DBA seminars, could surely giving myself an insightful management skills/ knowledge, also let me have updated information for the outside global market."

Mr. Clifford Kwong, DBA Aspirant
Managing Director, CK Management Consultancy
"I have been given a great opportunity to share my management experience and knowledge in the last DBA seminar. Discussion and sharing with classmates who already have experienced higher education lecturing background also help me a lot in my coming lecturing opportunities."

DBA Seminars

DBA 課程結構

2009-10 UMT 畢業生

2008-09 UMT 畢業生

2007-08 UMT 畢業生

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